Opinion polls and surveys in Ghana
Confidential, methodologically sound polling that shows what the public thinks and how opinion is moving.
Who this is for
Political parties and candidates
Campaign teams that need reliable evidence on voter sentiment and message strength.
Media and civil society
Organisations reporting on public opinion on political, social and economic issues.
Businesses and institutions
Organisations that want to understand public attitudes to an issue, brand or policy.
What you get
Every poll comes with its method on the record: sample, dates, mode and margin of error.
- A sampling plan designed for the population you need
- Questionnaire design and testing
- Fieldwork with trained interviewers and quality checks
- Results with margins of error and demographic breakdowns
- A confidential briefing on what the results mean
Polls we run
Benchmark polls
Baseline surveys of public perception, party strength and candidate popularity before a campaign.
Tracking polls
Repeated surveys that show how opinion, voter behaviour and campaign effectiveness change over time.
Brushfire polls
Rapid polls during a campaign to measure reactions to events, debates and policy announcements.
Exit polls
Interviews with voters as they leave polling stations, giving early indications and demographic analysis.
Opinion polls
General surveys of attitudes on political, social and economic issues.
Deliberative polls
Informed discussion followed by a survey, showing what people think once they have considered an issue.
How we work
The same four stages on every project, so you know what you will get and when.
Scope
We agree the decision the work must inform, the questions, the audience, the timeline and the budget.
Design
Sampling plan, instruments and analysis plan, tested and signed off before fieldwork or analysis starts.
Collect and analyse
Trained field teams, quality checks during collection, then rigorous quantitative and qualitative analysis.
Report and advise
A clear report, the cleaned data and a briefing with your team on what the findings mean.
Questions clients ask
Are polls confidential?
Yes. Commissioned results belong to the client and are not published without permission.
How large should the sample be?
It depends on the population and the precision you need. We explain the trade-off between sample size, margin of error and cost.
Can you poll a single constituency or region?
Yes. We design samples for national, regional or constituency-level studies.
Why do different polls give different results?
Differences in timing, sample size, sampling method and question wording. We publish our method with every result.